VELA-OWNED
PRODUCTS
Vertical SaaS products born inside real operating businesses.
- Subscriptions and licences
- Premium modules and AI credits
- API, white-label and enterprise
- Implementation and support
Check your software 
International SaaS Product StudioAmsterdam · The Netherlands
REAL
PROBLEMS.
REAL PRODUCTS.
VELA turns proven internal software into independent products built to be configured, sold and operated at scale.
BUILDPROVESCALE
BUILD ONCE. CONFIGURE PER CUSTOMER. SELL MANY. — BUILD ONCE. CONFIGURE PER CUSTOMER. SELL MANY. —
Built in the real worldNot an agency. Not an idea lab.
“We find software that already solves a real problem—and make it sellable more than once.”
VELA does not build arbitrary custom software. We assess what works, separate proof from assumptions and productise the opportunities that can support a repeatable business.
VELA-OWNED
PRODUCT STUDIO
SERVICES
We turn selected working software into a configurable product for a wider market.
- Opportunity assessment
- Paid Product Blueprint
- Productisation Sprint
- VELA Core and Studio Support
01 / ProductsBorn in business.
Born in business.
Built for the world.
01
Health operating system · Pilot stageMy
My
Zinergi
A health operating system built from the daily reality of practitioners, coaches and clients.
Proven in an active health practice.- Client app and Coach Portal
- Nutrition, training and intake
- Planning, communication and finance
- Subscriptions and licences
02
Construction technology · ProductisingProduct
Product
02
Construction preparation software born inside a real construction business.
Tested in contractor sales and project preparation.- Project and cost calculators
- AI document and drawing analysis
- Qualification and intake flows
- Website and funnel integration
02 / How it worksProof first.
Proof first.
Then product.
Opportunity
Find the repeated problem, existing proof and realistic market.
Blueprint
Turn assumptions into product, architecture and go / no-go decisions.
Productisation
Make one codebase configurable for multiple customers.
Launch
Prepare onboarding, billing, provisioning and the first release.
Core + support
Operate the foundation while the roadmap moves forward.
BUILD ONCE.
CONFIGURE PER CUSTOMER.
SELL MANY.
03 / SaaS Opportunity CheckTURN YOUR
TURN YOUR
INTERNAL TOOL
INTO A PRODUCT.
For internal software, calculators, portals, AI tools, automations, dashboards, databases and intake flows that already solve a concrete problem.
FREE · 4 MINUTES · FIRST INDICATION
Could your internal software become a product?
Answer twelve practical questions. Get a direct classification—without inflated promises or a sales gate.
No account required. Answers stay in this browser unless you choose to submit them.04 / VELA CoreOne shared
One shared
operating layer.
Every product needs the same serious foundations. VELA Core prevents teams rebuilding them for every customer.
Identity
Authentication, organisations, roles and tenant isolation
Revenue
Billing, subscriptions, licences and usage
Intelligence
AI document analysis, uploads and automation
Operations
Email, dashboards, analytics and support
Trust
Security, privacy, logging and backups
Scale
Configuration, localisation, APIs and provisioning
05 / Commercial modelSetup builds it.
Setup builds it.
Core runs it.
One-time productisation fees are always separate from monthly operating fees.
SaaS Opportunity Check
€0First classification
Product Blueprint
from €2,500Market, architecture, security, pricing and roadmap
Productisation Sprint
from €12,500Multi-tenancy, onboarding, billing and launch
Studio Support
from €1,500 / monthStrategy, optimisation and release planning
CORE START
from €249 / monthFocused products
- Authentication & organisations
- Users, roles & subscriptions
- Email, logging & backups
CORE GROW
from €599 / monthGrowing products
- Everything in Start
- Automation & analytics
- Integrations & API management
CORE SCALE
from €1,499 / monthInternational or enterprise
- Everything in Grow
- Provisioning & monitoring
- Scale and support planning
Usage, AI processing, storage, integrations and support can affect final pricing. Selective cash, revenue-share or equity structures are considered only after due diligence.
Already built.
Not yet a product.
Company-specific software often carries hard-coded workflows, manual onboarding and no recurring billing. Productisation removes those constraints.
- Separate company logic from reusable product logic.
- Design tenant, role and data boundaries.
- Configure differences instead of forking code.
- Operate onboarding, billing, analytics and support.
06 / InsightsProduct decisions.
Product decisions.
Without the theatre.
When Should an Internal Tool Become a SaaS Product?
Feature, Module or SaaS Product?
How to Turn Company-Specific Software into a Multi-Tenant Platform
The Real Cost of Productising Internal Software
Editorial roadmap — not yet published.
Build Once, Configure Per Customer, Sell Many
Editorial roadmap — not yet published.
When White-Label SaaS Makes Sense
Editorial roadmap — not yet published.
How to Price a New B2B SaaS Product
Editorial roadmap — not yet published.
Why Real-World Validation Beats Building in Isolation
Editorial roadmap — not yet published.
Software Agency vs SaaS Product Studio
Editorial roadmap — not yet published.
What Belongs in a Reusable SaaS Core?
Editorial roadmap — not yet published.
How AI Changes SaaS Productisation
Editorial roadmap — not yet published.
A Practical SaaS Opportunity Checklist
Editorial roadmap — not yet published.
07 / Straight answers
FAQ
Do you build ideas from scratch?
Usually not. VELA starts with working software, a proven problem or strong operational evidence.
Can VELA work with our existing code?
Yes, after a technical inventory confirms what can be retained, separated or rebuilt.
Do we keep ownership of our software?
For Studio engagements, ownership is agreed in writing. VELA-owned products remain VELA products.
Is VELA Core mandatory?
No. It is recommended when its shared operating layer creates a clear advantage.
Can the product be white-labelled?
Yes, where branding and configuration remain maintainable inside one codebase.
Do you work internationally?
Yes. Localisation, privacy and market requirements are assessed per country.
Does VELA invest in products?
Selectively, after due diligence. It is never the default model.
How long does productisation take?
It depends on code quality, data, integrations and scope.
Can you guarantee commercial success?
No. VELA improves evidence, product structure and execution; no studio can guarantee market success.
Software should not disappear inside one company when it can solve the same problem for a thousand others.
VELA is an international SaaS Product Studio from Amsterdam. We combine operating experience, product judgment and reusable architecture.
Have working software with a life beyond your company?
MAKE IT
A PRODUCT.
Privacy & terms
Your check answers stay in your browser unless you choose to submit the contact form. Read our privacy and terms pages for details. Results are indicative and never a guarantee of technical feasibility or commercial success.